Technical debt has a visual counterpart.
Fast-growing products accumulate UX debt quietly – until your patterns no longer agree with each other.
// Nobody decided to make it inconsistent.
// It just happened, one deadline at a time.
Krista // Design LeadArchitecting clarity for operational power users and technical users.
I design for people who don't have the luxury of confusion.
I work where high technical complexity meets high regulatory stakes.
20y+
Industry Depth
9+
Technical Domains
My focus has narrowed specifically to Complex UX: making powerful platforms feel simple, grounded in research but built through judgment.
Methodological Stack
Evidence of Impact.
// I prioritize systems that resolve friction.
// Here is how I decide between full discovery and rapid iteration.
Enterprise Backoffice // High Stake Flow
The Case for Process
Support teams were managing players across dozens of legal jurisdictions. In a regulated market, a mistake isn't just UX debt. It's a liability.
Mapped the decision architecture to build guardrails into the interaction design.
Tested prototypes against real regulatory edge cases with support leads.
“The win was the shift in team confidence, not just the metric.”
Promotions Engine // Speed To Market
The Case for Judgment
A complex form was stalling user progress. We had days, not sprints, to prove a simpler pattern would work. Sometimes the fastest research is to ship.
Applied proven stepper patterns to resolve immediate conversion friction.
Skipped full research cycle for speed, validated through rapid prototyping and AI-assisted cross-validation.
“The user reaction justified the pattern, not the slide deck.”
Selected UX Artifacts
More case studies coming soon
Two decades of architectural growth.
Divided between startup speed and enterprise-scale complexity. I've grown from individual contributor to lead UX designer for the entire platform, collaborating with cross-functional specialist teams.
Leadership Artifact
“Coherence is a team effort. Design is the glue.”
- - Lead UX designer for the whole platform
- - Embedded with Engineering, QA & Product
- - Set cross-domain coherence standards
Senior Core Architecture Product Designer
Bragg Gaming // 2016 – Present
Owning the experience layer across 9 product domains. Led end-to-end UX research through interviews, surveys, and usability testing to validate every major pattern before it shipped, built and maintain the platform's design system under strict regulatory constraints, and partnered directly with engineering, compliance, and stakeholders to turn findings into production-ready prototypes.
Senior Product Designer
Celtra // 2011 – 2016
Senior Product Designer for the platform. Collaborated in a cross-functional team including Engineering, QA, and Product Owners to scale technical patterns for speed and pragmatism.
Web & Digital Designer
Web Agency // 2005 – 2011
Shipped more than 500 digital products. Foundation of fast iteration and confident decision-making.
OWN THE
SYSTEM.
The best UX is the kind nobody notices. Let's discuss how we can build the standards that keep your platform coherent as it scales.
What I Use
- Figma / Figma Make
- UX Pilot / AI-fluent
- Claude / FigJam
- GitHub
- Miro / Maze
- Adobe Creative Suite
- Earlier: InVision
Expertise
- Enterprise B2B SaaS
- Regulated Environments
- Workflow & Task Analysis
- Design Systems
- Team Mentorship
Languages
- SlovenianNative
- EnglishFluent
- CroatianFluent
- ItalianBasic Conversational
- SpanishBasic
Education
Bachelor's Degree, Design
Academy of Design